Chanel dominates Vanity Fair front-of-book with new ad campaign
French label Chanel is commanding attention with a six-page, futuristic apparel advertising campaign in the August issue of Vanity Fair.
French label Chanel is commanding attention with a six-page, futuristic apparel advertising campaign in the August issue of Vanity Fair.
London department store Harrods is increasing foot traffic through the expansion of its luxury accessories department with The Handbag Narratives that rewards consumers with exclusive views and offers.
British label Mulberry is tapping its heritage in the new autumn/winter collection that builds upon the brand’s previous nature-themed campaigns.
Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle.
As more brands have entered the scene, as more exposure to luxury brands has occurred, as Asian consumers have traveled abroad and have had diverse experiences, and as technology has enabled more learning and access to brands and their stories, consumer motivations have shifted.
Jeweler Tiffany & Co. and U.S. label Michael Kors are the most widely purchased jewelry and fashion brands by ultra-affluent women in the United States, according to a new survey from The Luxury Institute.
Closing retail doors to begin renovations may seem like a lost opportunity for sales, but it should be a time for brands to build relationships with their customers.
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.