Top 10 luxury retailer brand efforts of H1
Retailers showed their dedication to consumers in the first half of 2014, placing them at the forefront of campaigns or ensuring that their voices were heard.
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Galeries Lafayette creates in-store trip planner to ease shopping
French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.
Luxury Daily, July 15, 2014 – Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa
Top 10 home furnishing brand efforts of H1
In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.
Mandarin Oriental, Paris caters to fashionistas during Vogue’s Fashion Night Out
Mandarin Oriental, Paris is enhancing Vogue’s Fashion Night Out in Paris Sept. 16 to burnish its fashion credentials.
Baccarat shows timelessness through global love stories
French glassmaker Baccarat is celebrating its global appeal with a series of romantic vignettes directed by women in major cities.
Top 10 luxury brand efforts of Q2
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
Top 10 luxury brand mobile marketers of Q2
In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.
Twitter drives brand app downloads via targeted promotions
Twitter is providing brands with sharper tools to drive mobile application downloads.
Top 5 brand moments from last week
Sometimes luxury means convenience and other times it means the extravagance of leisure.