Instagram expands ad options for brands and influencers
Social media network Instagram is expanding brands’ advertising toolkits with an upcoming option that will allow companies to promote posts by celebrities and influencers.
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Luxury Daily, March 6, 2019 – Luxury fashion continues its mission to support women
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Education, ethics key for home brands seeking millennial consumers
Millennial consumers are shaking up the home industry by delaying ownership, shopping digitally and sourcing sustainably-minded goods, according to analysts from Euromonitor.
Facebook consolidates conversations, adds visibility for brand pages
With luxury brands turning to multiple platforms to interact with consumers, Facebook is catering to businesses by making it easier to manage these conversations and giving brands greater ability to engage with fans.
This is not your grandmother’s bridal magazine: Harper’s Bazaar
As many media companies are closing the doors of established publications due to the shift in content consumption, Hearst is extending its Harper’s Bazaar brand into the bridal segment with an innovative business model.
Independence, intelligence driving consumer behavior in 2019
Consumers today have more options and tools at their disposal to make decisions, leading to more empowered, knowledgeable choices.
Shopping apps generate higher conversion rates: Criteo
Retailers that invest in advertising their standalone mobile applications continue to find success, with an average of 63 percent of all their transactions coming from mobile shopping.
Chanel tops Louis Vuitton and Versace as Facebook’s most-loved luxury fashion brand
Chanel has been declared 2018’s most-loved fashion brand on Facebook, based on the number of Love reactions posted by fans to its posts and quantity of content shares.
Luxury Daily, December 12, 2018 – Luxury stocks take tumble amid China uncertainty
Sustainability, wellness driving social conversations in 2018
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.