Published: March 28, 2019
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Published: March 15, 2019
While users rely on Facebook for sharing articles or memes, Instagram has taken on a more aspirational slant, giving users the feeling of scrolling through pages in search of inspiration. Instagram immerses these users in a more luxurious way of life.
Published: March 14, 2019
More than half of affluents plan to incorporate wellness aspects into their future travels, as more people look to balance self-care with unique experiences.
Published: March 8, 2019
Social media network Instagram is expanding brands’ advertising toolkits with an upcoming option that will allow companies to promote posts by celebrities and influencers.
Published: March 6, 2019
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Published: February 12, 2019
Millennial consumers are shaking up the home industry by delaying ownership, shopping digitally and sourcing sustainably-minded goods, according to analysts from Euromonitor.
Published: February 11, 2019
With luxury brands turning to multiple platforms to interact with consumers, Facebook is catering to businesses by making it easier to manage these conversations and giving brands greater ability to engage with fans.
Published: February 6, 2019
As many media companies are closing the doors of established publications due to the shift in content consumption, Hearst is extending its Harper’s Bazaar brand into the bridal segment with an innovative business model.
Published: February 5, 2019
Consumers today have more options and tools at their disposal to make decisions, leading to more empowered, knowledgeable choices.
Published: January 3, 2019
Retailers that invest in advertising their standalone mobile applications continue to find success, with an average of 63 percent of all their transactions coming from mobile shopping.