Footwear label Salvatore Ferragamo is looking to protect its brand legacy, raise public awareness of its values and fuel future talent through a new foundation called Fondazione Ferragamo.
Today in luxury marketing – Gucci goes manga with Hirohiko Araki; Tiffany and Elsa Peretti extend partnership for 20 years; Ferragamo ups stake in Chinese distribution JVs; U.S. carmakers try to reclaim luxury market.
Today in luxury marketing – Givenchy to skip January couture; Ferragamo renews distribution deal with Trinity; Online retailers have gone to some crazy lengths to give you one extra hour of Christmas shopping; Midsize cars fare better than luxury models in newest crash test.
Today in luxury marketing – Zegna, Estée Lauder see calm markets after stormy 2013; Michael Kors profit doubles, full-year outlook raised; Ferragamo profits up 8pc; New York luxury retail areas emerging in Downtown, Brooklyn.
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
Today in luxury marketing – Ferragamo sees 2012 growth despite Chinese shadows; U.S. retail stocks gain ground; German stocks little changed, paring earlier losses; Sales at Bal Harbour Shops tops in world.
Brands including Cartier, Salvatore Ferragamo and Bloomingdale’s are stepping up their marketing through advertisements on The New York Times China, a new site that was launched yesterday.
Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.
