Published: September 8, 2016
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.
Published: September 7, 2016
Online children’s retailer Childrensalon is climbing up the wall in a playful Kenzo capsule collection for autumn/winter 2016.
Published: August 30, 2016
Italian fashion label Salvatore Ferragamo is appealing to pint-sized style seekers and their parents with a capsule collection of shrunken-down icons.
Published: August 23, 2016
To promote its latest children’s collections, department store chain Barneys New York turned the look book production over to kids themselves.
Published: August 2, 2016
Millennials and women prefer independent labels to designer and luxury brands, according to a study by creative management platform Flite.
Published: July 27, 2016
Published: July 27, 2016
High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.
Published: July 19, 2016
Published: July 19, 2016
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.
Published: July 15, 2016
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.