Luxury Daily, July 24, 2013 – Bentley takes fight to Range Rover with $1B SUV investment
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LVMH eyes affluent travelers with out-of-home airport advertising
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
Ralph Lauren, Fendi prepare Vogue readers for fall via multipage ads
Ralph Lauren, Fendi and other luxury apparel brands are showing off their new fall/winter collections in Conde Nast’s Vogue to prepare readers for the season ahead.
Strategically placed out-of-home ads help brands stay top of mind
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
Gucci, Louis Vuitton push new collections, handbags in W
Gucci, Fendi, Louis Vuitton and other luxury brands are competing with one another by pushing new apparel and accessories collections in the August issue of Condé Nast’s W magazine.
Luxury brands must maintain status when opening outlet stores
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Luxury Daily, July 16, 2013 – Michael Kors protects brand reputation in Costco lawsuit
Luxury Daily, July 11, 2013 – Hermès captivates fans in digital jewelry symphony
Luxury Daily, July 10, 2013 – LVMH purchase of Loro Piana to yield global cashmere dominance
Top 10 luxury brand digital campaigns of Q2
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.