Dolce & Gabbana, Gucci and other luxury apparel brands are advertising their entry-level products alongside advertisements for their high-end fall/winter collections in Conde Nast’s Vogue to attract both affluent and aspirational consumers.
What is next for luxury brands looking to launch the latest mobile customer experiences?
During the first half of 2013, luxury marketers created elaborate in-store displays, designed intriguing windows and hosted events to get consumers further involved in their brands.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
U.S. label Michael Kors is catering to affluent Indian consumers by opening its first store in the country that is fully equipped with the brand’s signature items.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
French apparel and accessories brand Lanvin is promoting its men’s and women’s winter collections through a short video that focuses on the models’ internal monologues about love, life and the pronunciation of the label’s name.
Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.
