W magazine’s April edition sees ad space gains of 36pc from year-ago
Brands such as Louis Vuttion and Chanel jockeyed for attention in the April edition of Condé Nast’s W magazine as springtime fashion shows its mood.
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Luxury brands and the secondary market: Why marketing is everything
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
Top 10 luxury brand digital campaigns of Q1
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
Tiffany examines timekeeping heritage to advance stance in market
U.S. jeweler Tiffany & Co. has captured “a New York minute” in its latest timepiece collection that heralds its heritage in the watchmaking space.
Armani flaunts weightlessness of cream through frothy fashion imagery
Italian fashion label Giorgio Armani is launching its latest skincare “multitasker” with a digital campaign equating its delicate garments to the “weightless” feel of the product on skin.
Top 10 brand social videos of Q1
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
Prada draws “visual road trip” for Candy Kiss fragrance
Italian fashion house Prada is promoting its Candy Kiss fragrance collection with an animated video exclusively on French Vogue.
Luxury Daily, April 1, 2015 – 44pc affluents shop online for better selection: report
Haute couture, Versace, Hillier Bartley and March Madness – News briefs
Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.
Consumer services are an essential element for luxury brands
NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.