Published: September 13, 2013
Ralph Lauren, Gucci and Prada are among advertisers showing off fall accessories in the October issue of Condé Nast’s Vanity Fair, which celebrates the publication’s centennial anniversary.
Published: September 11, 2013
Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.
Published: September 6, 2013
Italian label Bottega Veneta is aiming to increase traffic to its mcommerce site through a colorful banner advertisement featured on Vanity Fair’s mobile site.
Published: September 3, 2013
Fragrance marketers benefit from social media-driven advertising campaigns that allow consumers to explore a fragrance’s elements and essence before coming into a store.
Published: August 29, 2013
Published: August 28, 2013
British menswear label Alfred Dunhill is showcasing its new customization service in a video and social media posts to highlight the details of the tailoring experience.
Published: August 27, 2013
Published: August 26, 2013
Published: August 23, 2013
Published: August 21, 2013
Chanel, Hermés and Dior are among fashion marketers showing off their fall/winter collections in WSJ. magazine’s fifth anniversary issue “Women’s Style” that is aimed toward affluent women.