Today in luxury marketing – Neiman Marcus to roll out new delivery options, mobile app; Judge says “Bentley Car Kits” infringe on luxury company’s trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the “man purse”—it is now a $9B luxury business.
Online retailer Amazon launched its luxury beauty store Oct. 10 to expand its luxury offerings to aspirational consumers aiming to save money on high-end products while still obtaining a piece of the luxury lifestyle.
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
Italian fashion house Fendi is using dual marketing strategies to promote its latest fragrance L’Acquarossa to appeal to the many ages of its enthusiasts.
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
Cartier, Louis Vuitton and Prada are at the forefront of global luxury brands in 2013, according to Interbrand’s Best Global Brands 2013 report.
Chanel and Gucci are among the luxury brands that promoted fragrance and personal care advertisements alongside fall/winter apparel collections in Condé Nast’s Vogue to showcase wide-ranging portfolios that include a price range for most aspirational consumers.
Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times’ mobile site to advertise its ladies’ collection, while encouraging brand enthusiasts to download the brand’s mobile application.
British automaker Bentley Motors is honoring visionaries from a variety of industries with a new video series that conveys its commitment to innovation.
