Luxury Daily, November 18, 2013 – Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign
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Luxury Daily, November 15, 2013 – Is in-store technology increasing or subduing the relevance of retail employees?
Luxury Daily, November 12, 2013 – 92pc of Chinese consumers dissatisfied with luxury services at home: report
34pc of consumers conduct in-store research via mobile device: Forrester
In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.
Apple is about to crash the party, claims L2 founder
NEW YORK – L2’s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.
Bergdorf Goodman broadcasts retail experiences in holiday catalog
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
Dolce & Gabbana enlists director Martin Scorsese for TV ad effort
Italian fashion house Dolce & Gabbana is promoting its The One fragrance with a multi-layered print and film approach that exudes a glamorous lifestyle to target affluent consumers.
Chanel, Gucci use repetition to stay top of mind in November W
Chanel, Gucci and Bulgari aimed to elbow other brands out of the way in the weeks before the holiday season with multiple advertisements in the November issue of Condé Nast’s W magazine.
Louis Vuitton briskly transitions to Nicolas Ghesquière as creative director
LVMH’s Louis Vuitton has acquired Balenciaga’s creative director Nicolas Ghesquière Nov. 4 as artistic director of its women’s collections to fill the gap left by Marc Jacobs.
Chivas Regal teams up with Latin band Mana to reach global audience
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.