Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
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Luxury Daily, Oct. 8, 2010 – Luxury brands must push ecommerce harder this holiday season
Louis Vuitton, Paris Motor Show and Gilt Man – News briefs
Today in luxury marketing – Louis Vuitton plans to close stores earlier to sell less product;
Fisker to debut Karma Hybrid at 2010 Paris Motor Show.
In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
Bluefly.com offers mobile coupon via 2D bar code in TV ad
Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
Salvatore Ferragamo pushes video ads via email campaign
High-end designer Salvatore Ferragamo is promoting its new W bag with an email campaign that was sent to a list of dedicated subscribers.
Net-A-Porter shores up mobile, social media strategy for Fashion Week
Online retailer Net-A-Porter.com has been making big moves in the realms of mobile and social media leading up to this week’s Fashion Week festivities.
Rolls-Royce Pebble Beach anniversary car sells within minutes
A one-off special edition Phantom Drophead Coupe created by Rolls-Royce Motor Cars to commemorate the nation’s most prestigious vintage and classic car event sold within minutes.
Kenneth Cole exec: Mobile to change how luxury retail is done
NEW YORK – A Kenneth Cole executive revealed that 1.5 percent of the company’s revenue is coming from mobile at the Luxury Interactive 2010 Conference.
Luxury brands need 360-degree mobile strategy
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.