Brioni helps consumers suit up for summer with swimwear video
Italian menswear brand Brioni is expanding awareness for its lesser-known beachwear with a sunny poolside social video.
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W magazine’s May edition highlights relationship between art and fashion
Advertisements for intricate jewelry and artistically designed handbags from brands such as Buccellati, Balenciaga and Van Cleef & Arpels occupied prominent positions in the May issue of Condé Nast-owned W magazine.
How much of a boost do celebrities give fashion campaigns?
Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
Luxury Daily, May 29, 2015 – How much of a boost do celebrities give fashion campaigns?
Unique’s made-to-measure perfume service marks shift in consumer sentiment
Bespoke perfumer Unique is melding tradition with technology to offer consumers customized fragrances crafted specifically for them.
Fashion brands turn to visual social platforms for organic reach: report
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
Top 5 brand moments from last week
Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.
Luxury Daily, May 22, 2015 – Japan, Western Europe lead luxury market in Q1: Bain
Luxury Daily, May 20, 2015 – Can China rescue economies of Russia, Brazil?
Printemps pays homage to iconic scents with olfactory events
French department store chain Printemps is celebrating its 150-year heritage of honoring fragrances with a series of in-store events.