Fine watchmaker Girard-Perregaux tries on augmented reality mobile app
Swiss watchmaker Girard-Perregaux is letting consumers try on its products without ever stepping foot in a store using augmented reality technology in its new mobile application.
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How to optimize SMS campaigns
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?
Tag Heuer breaks mobile bar code effort with major media buys
Fine watchmaker Tag Heuer has integrated QR codes into ad buys with publications such as The Wall Street Journal, USA Today and Glamour magazine.
Defending the integrity of luxury research
Unity Marketing’s Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.
Luxury retailers vie for holiday dollars with heavy discounts
Luxury brands looking to regain their swagger this holiday season have started to offer significant discounts on items in-store and online.
Can QR codes overcome offline media limitations for luxury brands?
Luxury brands need to incorporate QR codes into traditional marketing and advertising efforts to make them more trackable while connecting consumers to interactive experiences.
Luxury auto sector thrives as consumer leasing picks up
The luxury auto sector is growing despite tepid market conditions as high-end brands win consumers over with attractive leasing options.
Porsche to promote Motor Trend award heavily online
German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Harrods highlights most expensive gifts in 2010 holiday catalog
London retailer Harrods is upping the ante by pushing its most expensive gift items at the front of its 2010 Hampers and Gifts catalog despite waning British consumer confidence.
Luxury Daily, Oct. 14, 2010 – Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts