Changing role of the mobile marketer in cross-channel world
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
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Luxury Daily, Dec. 28, 2010 – Luxury industry caught between growing momentum and lasting change
Luxury brands will not be thwarted by discounters on social media sites
Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.
Prestige brands must learn about diverging consumer shopping preferences: expert
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
Swarovski mammoth site traffic during holidays makes case for luxury ecommerce
Swarovski saw a 1,167 percent increase in Web traffic on its ecommerce site during the holiday season, signaling the importance for luxury brands to sell their products online.
Oscar de la Renta, Marc Jacobs, Tiffany & Co. have spot-on social media strategies
Upscale brands such as Oscar de la Renta, Marc Jacobs and Tiffany & Co. serve as role models for other luxury marketers for their outstanding use of social media as a marketing medium, according to industry experts.
Stella McCartney extends ecommerce to Britain with Web site redesign
Stella McCartney has launched a redesign of its ecommerce Web site in the United States and Britain, marking the first time consumers from the latter country have been able to buy the designer’s products online.
Bentley Motors promotes holiday merchandise collection
Bentley Motors is boosting its merchandising strategy with the launch and promotion of holiday-themed apparel and accessories.
Lanvin’s partnership with H&M: savvy promotion or down-market dud?
The launch of Lanvin’s limited-edition line of apparel with H&M has generated significant buzz among fashion fans but could do little other than dilute the French designer’s brand, according to some experts.
Luxury Daily, Nov. 16, 2010 – Womens Wear Daily flaunts luxury ties in grand centennial push