Luxury Daily, June 18, 2015 – Migration to ecommerce most pronounced in luxury fashion
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Mobile engagement is about more than pushing products: report
Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.
Luxury Daily, June 17, 2015 – Emotions drive purchase decisions, not logic: Forrester
Emotions drive purchase decisions, not logic: Forrester
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”
Luxury Daily, June 15, 2015 – Globalization strategies fall short on execution: BCG
Dolce & Gabbana talks with its hands to promote nail lacquer
Italian fashion house Dolce & Gabbana is letting consumers’ finger nails do the talking with a new social video promoting its nail lacquers.
Estée Lauder appeals to millennials in new fragrance effort
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
66pc of consumers frustrated before talking to customer service agent: report
When consumers encounter a problem with a product or have a bad experience, they generally try to troubleshoot it on their own, making call centers a last resort, according to a new report by Mattersight.
Town & Country illuminates summer style in June/July issue
Cartier and Dolce & Gabbana were among the brands taking part in Town & Country’s “ultimate” summer issue for June and July.
Mulberry, Tiffany, Ramadan and Mercedes – News briefs
Today in luxury marketing – Mulberry sales show signs of recovery after difficult year; Tiffany CEO: Consumer experience key to growth; London calling in pre-Ramadan rush; Mercedes opens Indian factory to cut costs and boost sales.