Harrods is 2013 Luxury Retailer of the Year
London department store Harrods is Luxury Daily’s 2013 Retailer of the Year for its exuberant in-store events, eclectic collaborations and its ever-present attitude on social media.
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L2 Think Tank is 2013 Luxury Researcher of the Year
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.
WSJ. magazine is 2013 Luxury Publisher of the Year
The Wall Street Journal’s WSJ. magazine supplement is Luxury Daily’s 2013 Luxury Publisher of the Year for its consistency and upward momentum in the luxury publishing sector achieved through its use of readership-appropriate advertisements and content.
Branded advent calendars engaged consumers during holiday season
As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.
Top 10 luxury brand social marketers of Q4
Many social campaigns seen in the fourth quarter of 2013 aimed to help luxury marketers appeal to consumer sentiments while upholding and strengthening brand identity.
Luxury Daily, December 19, 2013 – Top 5 luxury gift guides for the 2013 holiday season
Mr Porter uses children’s character to promote holiday dressing guide
Online menswear retailer Mr Porter released a short video based on beloved British children’s book and television series Mr Benn to appeal to consumer nostalgia during the holiday season.
Tiffany debuts Tiffany Diamond in Beijing with original music score
Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers.
Luxury, December 16, 2013 – Columbia, Parsons view Dior stylist as link between brand and consumer
British designers customize sweaters for charity to show philanthropic nature
Fourteen London-based fashion labels, including Burberry and Alexander McQueen, partnered with the Britain’s Office of Charity’s organization Save the Children on a collection of sweaters to be auctioned through text to benefit the charity.