Audi remains king of luxury vehicles: survey
Audi is retaining its stellar reputation in the automotive realm with four models winning in their respective categories in the Strategic Vision 2010 Total Value Index.
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Bergdorf Goodman encourages email sign-ups via $2,500 giveaway
Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.
Audi strengthens ecofriendly mission via digital brochures
German automaker Audi is reducing its environmental impact and expanding its technological innovation by providing auto show attendees access to digital brochures.
Kelkoo launches Groupon-esque group-buying site for luxury goods
As part of its ongoing expansion strategy, London-based online shopping destination Kelkoo branched into group-buying with the launch of the luxury shopping Web site, Kelkoo Select.
Luxury Collection, St. Regis hotels personalize communication with mobile video chat
Starwood Hotels & Resorts is using Apple’s mobile video calling service FaceTime to directly connect with its most loyal consumers through their iPhones and iPod touches.
How small businesses can take advantage of SMS
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
Increase in luxury ecommerce highlights behavioral shift: study
Most luxury brands have seen strong growth in year-over-year holiday shopping with continuing success in the post-holiday season, per a new study.
Jaguar pushes new models to target consumers with iPad app
Jaguar is speaking to its tech-savvy, affluent target audience with an application that showcases its new JaguarXJ models.
Chanel uses social media channels to push film, engage consumers
Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.
Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.