Luxury Daily, June 29, 2015 – Cartier, Refinery29 highlight professional women following their dreams
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Luxury Daily, June 26, 2015 – 54pc of Chinese tourist purchases are fashion-related: report
Moschino’s Jeremy Scott reveals personal story in documentary
Italian fashion label Moschino is giving consumers an inside look at the brand by sharing the intimate history of its creative director Jeremy Scott in a new documentary.
Louis Vuitton gives intimate tour of headquarters via LVMH feature
Luxury conglomerate LVMH is giving consumers a look at the inner workings of its flagship fashion house’s head office through an interactive feature on its corporate Web site.
Luxury Daily, June 24, 2015 – Burberry highlights British heritage in vintage campaign
In-store sales associates heavily influence luxury purchase decisions: report
Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute.
Comité Colbert, Egyptian cotton, Fairmont and Tata Motors – News briefs
Today in luxury marketing – Comité Colbert teams with Unesco on pilot campaign; Stock up on those luxury sheets because Egyptian cotton’s getting scarce; Middle East owners of FRHI Hotels looking to sell luxury hotel operator; Luxury brands fail to save Tata Motors’ market share in India.
Lancôme, Estée Lauder among best known beauty brands in China: report
In China, 68 percent of consumers rely on ecommerce to purchase prestige personal care products, according to a new report by Bomoda.
Aston Martin, Graff secure placement in Robb Report’s June Best of the Best issue
Patek Philippe and Hermès were among the brands jockeying for consideration as “the best of the best” in Robb Report’s June issue.
Top 5 brand moments from last week
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.