Luxury Daily, January 22, 2014 – Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns
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Luxury brands gain Twitter clarity through Tailored Audience capability
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
Saks, luxury goods, Chinese consumers and Apple – News briefs
Today in luxury marketing – Saks’ new president to spend $1.25B to rejuvenate chain; Luxury consumer base to keep growing – study; More Chinese luxury shoppers prefer to buy overseas; Is 2014 the year Apple becomes a luxury brand?
Harrods hosts month-long beauty event to create loyal clients
British retailer Harrods is aiming to elevate itself as the destination for skincare with a series of events dedicated to the scientific breakthroughs in the category.
Harrods, Mr Porter broadcast London Fashion Week to show versatility
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
Luxury Daily, January 9, 2014 – Harrods, Mr Porter broadcast London Fashion Week to show versatility
Neiman Marcus pushes mcommerce with multiple promotional mobile ads
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity
Department store chain Bloomingdale’s will ring in the Chinese New Year with a month-long series of events in select stores inspired by Chinese culture.
Digital enhances beauty product experience remotely and in-store
Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.
Chanel is 2013 Luxury Marketer of the Year
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.