Ritz-Carlton sets aside $2B for China, global expansion

Published: November 28, 2011

The Ritz-Carlton Hotel Co. is tapping into the transitioning Chinese marketplace with a hotel presence in eight major provinces and now has plans to add another branded property in Changdu by 2013 as part of a $2 billion expansion.

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Ritz-Carlton goes with complete brand makeover

Published: September 16, 2011

In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.

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