Today in luxury marketing – Richemont chairman takes a break to see who’s the next boss; Ferragamo seen as luxury target after Loro Piana deal; Net-A-Porter now airdropping luxury goods in Hamptons for same-day delivery; Swiss regulator rejects Swatch deal.
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.
Today in luxury marketing – Italian shoemaker Ferragamo Q1 profit doubles; Ralph Lauren to open on Fifth Avenue in New York; Wedgwood repositions as luxury home and lifestyle brand with BuroCreative; Luxury brands blame slowdown on China’s gifting crackdown.
Today in luxury marketing – Hermès exhibition comes to London; Ferragamo, Brasil Fashion part ways; Cucinelli forecasts double-digit growth in 2013; Jaguar to expand R-S GT range.
Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.
Footwear and accessories label Salvatore Ferragamo is flaunting its brand roots through a microsite, branded film and exhibition that engage consumers in the legends of shoemaking.
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
Today in luxury marketing – Tiffany profit tops estimates led by demand in Asia; Ferragamo profits up 30pc; Slow trading forces new Mulberry warning; The world’s most expensive cities for luxury real estate.
