Mercedes-Benz appeals to green side of Hollywood
Mercedes-Benz has been the ride of choice for many Hollywood celebrities, but this awards season was different.
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BMW hosts winter-themed driving events to drive sales
BMW and K2 Skis teamed to host a variety of driving events this winter, claiming the one thing they have in common is their incredible performance in the snow.
Social media to amplify luxury brands’ Oscar chatter
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
Image-rich, Flash-based Web sites not SEO-friendly: expert
Organic search results are the most commonly used resource to navigate to Web sites and luxury brands have a real opportunity to drive brand interactions and ecommerce sales if they handle their search engine optimization correctly.
Is Fashion Week’s increased inclusivity diluting its value?
Mercedes-Benz Fashion Week used to be one of the most exclusive events in the world, but the world of fashion – and the event itself – has evolved so dramatically that more consumers can now attend. But is that necessarily a bad thing?
Cost-per-engagement online ads most effective metric for luxury brands: expert
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
Harrods encourages email sign-ups via movie screening contest
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
Vera Wang unveils collection for David’s Bridal
Luxury couture bridal designer Vera Wang continues to extend its presence in the bridal space with the launch of a collection for David’s Bridal.
Starwood turns up the heat with launch of Aloft Miami destination
Starwood Hotels & Resorts’ upscale chain, the Aloft brand, is expanding its reach with the launch of its first hotel in Miami.
Vera Wang partners with Wedgwood to create crystal pieces for Valentine’s Day
Fashion icon Vera Wang has collaborated with Wedgwood to create a collection of fine china dinnerware, giftware and crystal stemware for a Valentine’s Day collection, which is being promoted via email.