Luxury Daily, July 13, 2015 – Top 10 luxury brand multichannel marketers of Q2
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Top 10 luxury brand multichannel marketers of Q2
Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components.
LVMH’s print acquisitions to benefit brand ad spend, publishing sector
As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.
Top 10 luxury brand digital campaigns of Q2
Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment.
Jewelers shine bright in Tatler’s July issue, annual jewelry guide
Chanel and De Beers were among the brands to put their best jewels forward in Tatler’s July issue.
Valentino vets haute couture to fete Roman boutique
Italian fashion house Valentino is staging its haute couture show within its Rome boutique to bring attention to the newly opened flagship.
Top 10 brand social videos of Q2
In the second quarter of 2015, luxury marketers used video content to delve deep into brand happenings.
W magazine captures jet setter spirit in June/July edition
Apple and Chanel were among brands exemplifying the “art of living well” in the June/July issue of W magazine.
Condé Nast’s Vogue On book series sees two new tomes
Condé Nast-owned fashion publication Vogue has released two new volumes in its Vogue On book series that celebrates the fashion industry’s most noteworthy individuals.
Givenchy shakes up calendar with NYFW show, possible couture renewal
French fashion house Givenchy may be reviving its couture collection after its creative director alluded to the restart in an interview.