Online retailer Moda Operandi has launched an iOS mobile application just in time for Mercedes-Benz Fashion Week in New York to give designers a platform to showcase their collections in a mobile commerce environment right after their runway shows.
Luxury consumption will grow organically over the next 10 years with overall spending growing from approximately $985.5 billion today to almost $1.2 trillion in 2020, according to a new report.
NEW YORK – New York and Milan were among the global cities ranked as “understored,” meaning that there there are too few stores to meet consumer demand, while Beijing, Bangkok and Chengdu, China were among the global cities ranked as “overstored” in a new report from the Boston Consulting Group.
The Peninsula Hotels’ United States properties in Beverly Hills, CA, Chicago and New York are offering a Chinese New Year package for the month of February that provides guests with a taste of Chinese culture and touts the hotel chain’s services.
Louis Vuitton, Chanel and Gucci promoted spring collections in Condé Nast-owned Vogue’s February “Spring Style” issue as the trend of pushing new collections to consumers earlier continued.
Giorgio Armani, Burberry and Dolce & Gabbana looked at WSJ. magazine’s February issue as a springboard to debut their pre-spring 2014 collections along with numerous other brands, even as the supplement’s fashion pagination accounts for 37 percent this month.
French fashion house Balmain is leveraging the interest surrounding the Grammy Awards with an advertisement on Vogue magazine’s mobile Web site.
A defining quality of most luxury brands is that they have stood the test of time. However, the emergence of digital technology has changed the way that consumers interact.
