French apparel and accessories designer Lanvin is going back to its roots to woo mothers with the launch of its pricey new children’s line for little girls, which reportedly will cost more than 10 times the amount of other childrenswear.
Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.
Swiss watchmaker Breitling is using Facebook to promote the “Spirit of Aviation” photography contest in which the winner, selected by brand ambassador and actor John Travolta, will receive training for his or her private pilot’s license.
British department store Harrods has turned to email and social media as a tool to drive sales and to push its new denim boutique with products ranging from $100 to $500.
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
Florida’s Trump Hollywood is targeting potential luxury homeowners with an iPhone application promoting the new oceanfront condominium.
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Today in luxury marketing – Q&A with Michael Kors; Bulgari CEO Trapani says independent jewelers will struggle; Lamborghini Gallardo now available for lease; Luxury cruises: Exciting news about our favorite liners.
Mercedes-Benz is giving back to the community by donating two of its vehicles to be raffled off at the National Capital Area Chapter of The Leukemia & Lymphoma Society’s 24th Annual Leukemia Ball in Washington.
What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?
