Luxury Daily, July 20, 2015 – Top 10 luxury beauty and personal care efforts of H1
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Top 10 luxury beauty and personal care efforts of H1
Marketers in the luxury beauty and fragrance space pride themselves on quality ingredients, and consistently pay tribute to the sources where these elements are found.
Duty-free spending to grow 51pc in 5 years: report
The number of outbound international travelers is projected to reach 1 billion by 2018, creating an opportunity for luxury brands to reach a global audience through airport retail placements, according to a report by Conlumino.
Chanel keeps it all in the family with Lily-Rose Depp casting
French couture house Chanel has tapped a new generation of starlets by casting Lily-Rose Depp in its latest eyewear effort.
Research online, purchase offline trend is defining luxury sales: report
Forty-five percent of luxury purchases are influenced by what the consumer has discovered digitally, according to a report by WBR Digital.
Luxury Daily, July 15, 2015 – Should luxury fashion embrace 3D printing?
Vogue offers insights to It girl model in July edition
Dolce & Gabbana and Prada are among the brands getting “candid” with model Cara Delevingne in the July issue of Vogue.
Lancôme highlights natural beauty to appeal to range of consumers
Beauty marketer Lancôme is reaching out to female consumers with a new campaign that asks women what makes them feel beautiful.
Luxury Daily, July 14, 2015 – How to build a successful Apple Watch app
Top 10 luxury brand efforts of Q2
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.