Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
Italian fashion label Salvatore Ferragamo is giving consumers the opportunity to preorder its spring 2014 collection directly from its Web site with a trunk show microsite.
Fifty-six percent of beauty brands received challenged or feeble rankings for their digital performance in France, indicating that attention given to other markets saps commitment to the studied country, according to L2 Think Tank’s latest report.
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Young British fashion label Mary Katrantzou has partnered with ecommerce Web site Lyst.com to exclusively retail 10 pieces from the brand.
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
German automaker Audi is continuing its shift toward a digital retail experience with its first “Audi City” in Germany.
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.
Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.
