LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
As Unity Marketing’s quarterly luxury tracking study has confirmed, American consumers are spending more on luxury goods and services in 2010 compared with 2009 and 2008—the depths of the recession.
There are many mobile tactics that luxury brands can take to engage consumers and improve customer loyalty, and push notifications can be incorporated into all of them.
The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
Mexican resort Marquis Los Cabos in Baja California Sur is wooing affluent guests with the promise of 24-carat gold and Clase Azul Ultra popsicles that run for $1,000 each.
With power shifting to the consumer, compressing margins and changing paradigms, retailers are employing a smarter commerce approach to buy, market, sell and service products.
Hermes, Cartier and Botkier products are now available on ecommerce destination Bluefly.com, leading some to wonder if even the most prestigious luxury brands are succumbing to discount fever.
Upscale brands such as Waterford Wedgwood Royal Doulton, Steuben and Tiffany & Co. are turning to MyRegistry.com to encourage a one-stop shopping experience for engaged couples and expectant mothers.
