Gucci, Saint Laurent promote fall fashions in Vanity Fair’s August edition
Gucci and Saint Laurent Paris were among the luxury fashion houses featured in the August issue of Condé Nast’s Vanity Fair.
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Top 5 brand moments from last week
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
Luxury Daily, July 31, 2015 – Chloé speaks to cultural zeitgeist with friendship centered campaign
Vogue’s August edition goes inside fall fashion pre-September book
Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Luxury Daily, July 30, 2015 – Ralph Lauren boasts widest ecommerce product selection: report
Ralph Lauren boasts widest ecommerce product selection: report
Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas.
Brands must keep up with rapidly increasing consumer engagement: report
Luxury brands have seen significant growth in the first half of 2015, likely motivated in part by increased action on social media platforms, according to a report by Shareablee Inc.
Luxury Daily, July 24, 2015 – Luxury’s slowed growth forecast: How brands can come out on top
Top 10 jewelry and watch brand efforts of H1
For the first half of 2015, marketers in the jewelry and watch space connected craftsmanship with modernity in terms of technology and social causes.