Louis Vuitton debuts latest Core Values ad with Angelina Jolie
Louis Vuitton has launched the latest series in its ongoing core values campaign, this time featuring Angelina Jolie to target global jetsetters and risk-takers.
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HTML5, Apple and the mobile boom: Is your brand ready?
HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.
Hugo Boss targets techy consumers with live mobile fashion show
German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST.
Versace, H&M collaboration: brand erosion or harsh reality?
Italian fashionhouse Versace will release its first collection for mass-retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.
American Express introduces Zync card via mobile ads
American Express is targeting a new generation of card members by promoting the Zync card via banner ads found on mobile applications and optimized sites.
US, Chinese consumers fuel British luxury rebound
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
Mobile video essential for successful luxury campaign: panelist
NEW YORK – Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.
Hugo Boss, Kiehl’s, Frette roll out promos for Father’s Day
Targeted messages related to Father’s Day are a good way for brands to catch consumer attention and stand out in email inboxes, according to experts. And Hugo Boss, Kiehl’s and Frette know this.
Low consumer confidence study does not affect luxury consumers
Consumers’ short-term outlook on business, the economy and gas prices have led to a purchasing slump and pessimistic outlook in May, but this may not apply to luxury consumers.
3 core elements of mobile advertising campaigns
It has been surprising to see the snail’s pace at which the advertising industry has delivered innovation and new ideas for how to best reach the burgeoning mobile audience.