British brands point to heritage with Mother’s Day promotions
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
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Beauty marketers turn to Instagram to stoke product awareness
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
Vertu links technology to fashion via $11K alligator leather smartphone
British smartphone manufacturer Vertu is drawing inspiration from the runway with fashion trend-inspired colors for its Constellation model line.
Hermès, Mulberry, Jaguar Land Rover and BMW – News briefs
Today in luxury marketing – Hermès net gains 6.8pc as margin widens; Guillon pays price for Mulberry mis-steps; Jaguar Land Rover in multi-million pound UK plant modernization; BMW shares surge to record high on 2014 profit forecast.
Ralph Lauren continues luxury elevation strategy in Vanity Fair’s April edition
Ralph Lauren aimed to get noticed in the April issue of Condé Nast-owned Vanity Fair’s April issue with strong advertising placement and the latest edition of its own branded magalog.
Nin hoa Sergei! Ciao Rumi! How was Aspen – bien?
Those with money to burn in North America, India and Brazil are more focused on experiences, while the Asian rich are still hell-bent on acquiring as many luxury goods as they can.
Fashion brands immerse consumers in social runway experience
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Bergdorf Goodman summarizes spring offerings in direct mail catalog
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.
Bergdorf hosts interactive social media scavenger hunt for SXSW
New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.