As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
German automaker Audi has returned to a more traditional advertising channel through a partnership with the Academy of Television Arts and Sciences.
NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press.
NEW YORK — German automaker BMW has partnered with New York’s Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.
Luxury brands such as Harrods and Waterford Wedgwood Royal Doulton have already begun their holiday campaigns, but the possibility of a double-dip recession should make brands think twice about their holiday plans.
Luxury companies such as Hermes, Jones Group, high-end German automakers and LVMH have posted considerable revenue in the first half of 2011, but experts are unsure whether or not debt-ceiling politics in Washington will undo this progress.
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.
Italian jeweler Bulgari is targeting Celebrity Cruises’ affluent clientele with the opening of its new boutique on the vessel “Celebrity Silhouette,” set to start its maiden voyage from Hamburg, Germany July 23.
The Fondation de la Haute Horlogerie is defending branded members of the company against counterfeiting with a digital line of attack including emails and its Web site.
