Search Results for: dior
Condé Nast tight-lipped on September Vogue’s ad page stats
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
Better clienteling will help retailers improve sales, service: report
According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.
Bloomingdale’s uses fashion week as backdrop to promote exclusive designs
Department store chain Bloomingdale’s is promoting the relationships it has with fashion labels through a social campaign surrounding its 100 Percent Bloomies effort.
Le Book curates creative relationships to streamline luxury campaigns
Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.
Harrods shows ageless appeal of furnishings with in-store installation
British department store Harrods is putting a spotlight on “Timeless Design” through an in-store exhibit spanning its home and furniture departments.
Luxury brands continue to lag in omnichannel retail: report
In today’s retail environment, digital touchpoints serve as the “connective tissue” between Web sites, bricks-and-mortar storefronts, inventory and the consumer, according to a new report by L2.
Gucci, Louis Vuitton craft best digital customer experience: report
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
Saks brings fall magalog to life through Instagram “stunt”
Department store chain Saks Fifth Avenue is giving consumers a new way to experience its fall magalog through an animated Instagram feature.
Harrods kicks off Shoe Heaven anniversary with exclusive sneaker edit
London department store Harrods is celebrating the first anniversary of its “Shoe Heaven” department through a capsule collection of limited-edition sneakers.