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Prada, Céline continue philanthropic support of Born Free Africa in Vogue’s May edition
Prada, Céline and Alexander McQueen are among the participating brands of the Condé Nast-backed Born Free Africa charity initiative in the May issue of Vogue.
Twitter supplies Web site cards to lower cost-per-clicks
Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.
Luxury Daily, April 25, 2014 – Facebook incorporates brand data to better target consumers
Luxury Daily, April 24, 2014 – 90pc of product-related online activity in China used to educate: BCG
Is the Yummy uproar warranted?
The “YUM” acronym has commanded a lot of attention following HSBC’s “Rise of the Yummy” report, but will this demographic alter the luxury landscape?
Canali taps Mr Porter editor for styling session to build online presence
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
Ssense provides link between shopping and music for brands
Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.
Luxury Daily, April 15, 2014 – Fabergé hosts Harrods takeover to share heritage
Retail’s return to the streets keeps consumer interest high
In response to consumer habits shifting away from homogeneous mall culture, global luxury real estate consultancy Retail Portfolio Solutions is working with high-end brands to establish a retail presence that returns to basics with a modern twist.