Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.
Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.
German automaker Mercedes-Benz has named American designer Derek Lam as the Mercedes-Benz Presents designer, a move that will further integrate the automaker with on-the-edge design and style.
French fashion label André Courrèges is celebrating its 50th anniversary and reaching out to additional consumers by designing a limited-edition bottle for the French mineral water brand evian.
Fashion empire The Armani Group will be open its second hotel on Nov. 10 in Milan in a move that will further the brand’s lifestyle offerings and immerse consumers in its style.
It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.
There was a 16.2-percent growth in average volume-per-client emails in the second quarter as compared to the first quarter of 2011, so luxury brands need to make their emails stand out to pique consumer interest, according to a new study from the DMA and Epsilon.
Mobile holds the promise of fundamentally changing the relationship that brands have with buyers. Unfortunately, many companies still are not optimizing their mobile strategy.
