Luxury Daily, October 7, 2015 – Top 10 luxury brand social marketers of Q3
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10 new trends in fashion retail
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
Luxury Daily, October 5, 2015 – Tom Ford disrupts live-streaming trend with cinematic runway presentation
Harrods goes “Cover to Cover” to attract male consumers
British department store Harrods will spend October celebrating menswear on a number of different platforms.
De Beers, brand investors, Paris and Gucci – News briefs
Today in luxury marketing – As China sparkle fades, De Beers sees glint in bridal, gift diamonds; Fashion brands in investors’ headlights; In an era of yoga pants and reality TV, here’s how Paris is fighting to take back fashion; The Gucci moment.
Top 10 brand social videos of Q3
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
Consumers drive 99.36pc of social conversation surrounding luxury fashion: report
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
Luxury Daily, September 30, 2015 – Saks shortens distance between New York and Toronto in international love story
Do 360-degree videos improve or detract from viewing experience?
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?
Saks gives fresh take on the modern woman in fall beauty catalog
Department store chain Saks Fifth Avenue is helping define the fragrance that speaks to consumers’ “inner essence” through the retailer’s fall beauty catalog.