NEW YORK – Smartphone activity continued to rise in the fourth quarter of 2011 and the first quarter of 2012 with more men using mobile applications and Web browsing than they did in previous years, according a study by InsightExpress.
Starwood Hotels & Resorts is aiming to dominate the luxury travel market in India with plans to open 20 new properties in the country by 2016.
The potential and opportunity of mobile marketing is astounding to professional and do-it-yourself marketers of all levels.
Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.
Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond a recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.
Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.
Luxury marketers including Chanel, Cartier, Saks Fifth Avenue, Diane von Furstenberg, Benefit Cosmetics, BMW and Waterford Wedgwood Royal Doulton are emailing their customer databases with enticing shipping offers to nab last-minute holiday shoppers.
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
