Luxury Daily, April 22, 2015 – Luxury brands must target new face of mass market: report
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Moschino, Aston Martin, Poland and China – News briefs
Today in luxury marketing – Moschino named guest men’s brand at Pitti Uomo; Luxury consumer market gaining traction in Poland; Aston Martin looks at US factory sites for electric 4×4; China’s no longer the easy bet for foreign automakers.
Top 10 luxury branding efforts of Q1
Luxury brands put their best foot forward in terms of social responsibility and sustainability during the first quarter of 2015.
Neiman Marcus hosts Burberry personalization event online
Department store chain Neiman Marcus is giving consumers access to exclusive personalization through its ecommerce site.
Luxury Daily, March 20, 2015 – How to best match celebrities and brands
Luxury Daily, February 24, 2015 – Luxury brands help consumers obtain their own Oscars glamour
Burberry, Dolce & Gabbana, Porsche and Moschino – Live news
Luxury Daily’s live news from Feb. 23 – Burberry teases runway show livestream with cinemagraphs; Dolce & Gabbana refreshes Light Blue for summer; Porsche sparks childrens’ imagination with Playmobil model; Moschino plays off soda pop for spring pop-up at Printemps.
Barneys brings Britain stateside with Burberry capsule collection
Department store chain Barneys New York is capturing Burberry’s British appeal through digital efforts for an exclusive menswear capsule with the brand.
Mobile-optimized Web experiences trump app usage: L2
Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.
Kenzo campaign channels intergalactic inspiration in Instagram videos
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.