Ferragamo weaves founder’s history into fairy tale film
Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.
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Luxury Daily, January 3, 2013 – Ferragamo weaves founder’s history into fairy tale film
LVMH, Burberry, Ferragamo and record diamond sale – News brief
Today in luxury marketing – LVMH adopts “women empowerment principles”; Burberry first-half revenues pass $1.6B for first time; Salvatore Ferragamo’s nine-month net profit rises 61pc; Dealer Issac Wolf is buyer of $83M record diamond.
Westfield Valley Fair fetes Ferragamo, David Yurman boutiques via fashion event
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multimillion-dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
Ferragamo brings Hollywood gala to large audience via pop-up shop
Italian footwear label Salvatore Ferragamo is enhancing its support of the Wallis Annenberg Center for Performing Arts inaugural gala Oct. 17 with an exclusive line of accessories to be unveiled at a pop-up shop in the Beverly Hills, CA-based center’s Grand Hall.
Ferragamo mobile ad leverages social film to rejuvenate brand image
Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times’ mobile Web site.
Ferragamo, Mercedes, Lincoln and luxury trademarks – News briefs
Today in luxury marketing – Salvatore Ferragamo H1 core earnings rise 26pc; Mercedes-Benz India to raise vehicle prices on weak rupee; Lincoln ‘Not true luxury’ yet, says Ford exec; Designer parodies test legal boundaries in streetwear.
Ferragamo flaunts presence in upcoming movie with premiere sponsorship
Italian footwear label Salvatore Ferragamo is flaunting its presence in upcoming Hollywood film “Rush” by sponsoring the opening of the film Sept. 2 in London.
Harrods, Ferragamo, Christie’s and Moncler – News briefs
Today in luxury marketing – Third James Bond fragrance to launch at Harrods; Salvatore Ferragamo snags luxury locale in downtown New York; Christie’s will appraise Detroit Art Institute collection; Italy’s Tamburi seeks investments to follow Moncler.
Ferragamo boosts ecommerce with digital outfit creator
Italian footwear and apparel maker Salvatore Ferragamo is promoting its women’s autumn/winter 2013 collection and pushing ecommerce by allowing consumers to digitally create outfits.