Cartier prompts wheel spin to unlock wish and matching amulet
Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.
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Calvin Klein creative change rumored to make way for Raf Simons
As Calvin Klein’s head creatives exit the company, it has reignited speculation about Raf Simons’ rumored appointment at the U.S. fashion label.
Luxury Daily, April 18, 2016 – Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
Formal listening programs make significant impact on revenue: Shullman
Formal listening programs are effective but heavily underutilized, according to new research by the Shullman Research Center.
Luxury Daily, April 15, 2016 – European Parliament directive to help luxury brands keep trade secrets from competition
Bulgari gives guided tour of eclectically remodeled London boutique
Italian jeweler Bulgari is giving consumers a first look at its newly reopened London store through an artsy film.
Milan Design Week provides luxury brands platform for creative storytelling
As Milan Design Week brings a global creative community to the Italian city, luxury brands are leveraging the extra foot traffic through artistic installations and events.
LVMH to facilitate Rihanna-designed beauty line
French conglomerate LVMH’s Kendo division has been signed by singer Rihanna for a complete cosmetic collection due out in 2017.
Luxury Daily, April 13, 2016 – Top 10 luxury brand digital efforts of Q1
WSJ. Magazine continues brand growth with 19pc luxury paging increase for April
Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine’s April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.