Burberry, Cartier set standard in lagging Chinese ecommerce adaptation
Luxury brands can no longer forego a presence in China and hope to make up the difference with tourists, according to a new report by L2.
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LVMH shuffles fragrance executives amid CEO’s departure
The CEO/president of LVMH Fragrance Brands and president of Parfums Givenchy has announced his exit, effective June 30.
Finely tuned social strategies can help reach beyond millennials: Fashionbi
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi.
Luxury Daily, May 9, 2016 – Finely tuned social strategies can help reach beyond millennials: Fashionbi
Saks’ Glam Gardens blossom in virtual reality-enabled film
Department store chain Saks Fifth Avenue is wandering through a secret garden with the help of 360-degree virtual reality video.
Armani exults timeless utility of Le Sac 11 in collaborative films
Italian fashion house Giorgio Armani is spending 11 hours in Milan to accentuate the brand’s world and lifestyle.
Top 5 brand moments from last week
Inspiration comes from countless sources, giving luxury brands infinite ways of leveraging consumer sentiment.
Tod’s joins growing list of houses sans creative director
Italian leather goods brand Tod’s has announced that its creative director Alessandra Facchinetti will step down from her position.
Luxury Daily, May 5, 2016 – Millennials, older generations have formed two distinct luxury economies: YouGov
Kering, Met Gala, BMW and Look Good Feel Better – Live news
Luxury Daily’s live news from May 2- Kering hires communications executive from Chanel; Met Gala becomes more democratic through social, mass media; BMW touts sustainable i3 models through lifestyle video; Look Good Feel Better hosts inaugural auction with help from luxury players.