NEW YORK – The millions invested in holiday season advertising differs across platforms for luxury retailers and brands according to an executive from Kantar Media Ad Intelligence at Luxury FirstLook: Strategy 2016 on Jan. 20.
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.
Whether it was an awaited store opening or waiting for a ship’s return, last week showed that time is of the essence.
Chinese tourists spent $229 billion in 2015, according to a new report from GfK, Germany’s largest market research institute.
Songstress Rihanna has been named the most marketable celebrity, according to research by The NPD Group.
Paris is planning to pay “very special attention” to security measures for the upcoming fashion shows scheduled for later this month.
Rumors are circulating that Saint Laurent’s creative and image director Hedi Slimane is leaving the Kering-owned label after less than four years in the position.
