Luxury advertisers such as Ralph Lauren, Cartier, Tod’s, Tom Ford and Versace had a part in bringing the spring issue of DuJour up almost 10 percent in ad pages since the winter book.
Today in luxury marketing – Versace’s spring campaign was “not an easy feat”; Audi to keep investing in bid for luxury-car sales crown; Apple vs. Google vs. Facebook vs. Amazon; Fashion and the art of the IPO.
Italian fashion house Versace is encouraging online transactions from U.S. consumers through the introduction of a digital flagship store that features product-focused content and site-wide personalization.
Today in luxury marketing – PPR signs letter of intent with Yoox for online luxury venture; Versace back in expansion mode; U.S. luxury spending growth slows as jewelry demand falls; Mercedes rolls out the gold carpet in Cannes.
Today in luxury marketing – Bentley aims to sell 3,000 SUVs annually; Nokia looking to unload Vertu brand?; Australian billionaire announces construction of Titanic II, a high-tech replica; Rites of beauty: Francesca Versace.
Today in luxury marketing – Versace swings to profit; Top 10 search engine marketing dos and don’ts in 2012; What luxury fashion can teach us about branding; Consumer confidence results mixed.
Today in luxury marketing – Versace Yellow Diamond free samples; Chanel parties in Vegas; Tag Heuer opens second boutique at mall in Aventura; Veuve Clicquot and Fresh team-up.
Today in luxury marketing – Lexus will tout new image in first Super Bowl spot; Lara Stone renews contract with Calvin Klein; Louis Vuitton presents Rome film project; Versace for H&M resort has made its way to eBay.
Today in luxury marketing – Asprey commences online selling; BMW speeds past Mercedes in luxury sales race; Abbey Lee is making us rethink Versace for H&M resort; Superyachts set sail for Singapore.
