Top 10 luxury branding efforts of Q1
Luxury brands put their best foot forward in terms of social responsibility and sustainability during the first quarter of 2015.
Luxury brands put their best foot forward in terms of social responsibility and sustainability during the first quarter of 2015.
Department store chain Neiman Marcus is giving consumers access to exclusive personalization through its ecommerce site.
Luxury Daily’s live news from Feb. 23 – Burberry teases runway show livestream with cinemagraphs; Dolce & Gabbana refreshes Light Blue for summer; Porsche sparks childrens’ imagination with Playmobil model; Moschino plays off soda pop for spring pop-up at Printemps.
Department store chain Barneys New York is capturing Burberry’s British appeal through digital efforts for an exclusive menswear capsule with the brand.
Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.