Zegna fetes London opening with bespoke footwear debut
Italian fashion label Ermenegildo Zegna is marking the reopening of its London flagship store feet first.
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Luxury Daily, November 1, 2016 – Newly minted super rich leaking into accessible luxury: BCG
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Top 5 brand moments from last week
As the holidays are approaching, marketers are coming up with unique call-to-actions, installations and videos to celebrate ahead of the season.
Claridge’s turns to Apple designers for Christmas tree
London hotel Claridge’s has tapped two of its long-time friends to decorate its Christmas tree this year.
Luxury Daily, October 19, 2016 – Killing luxury’s mystery, romance foremost danger in marketing today
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Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging.
Luxury Daily, August 31, 2016 – Cartier readies for reopening of Fifth Avenue flagship next month
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Luxury Daily, August 16, 2016 – Chinese affluent rank healthcare ahead of finances among top concerns: report
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Fendi, Dior, small luxury hotels and China – News briefs
Today in luxury marketing – How Fendi went from leather goods to Lagerfeld; Dior to host Guggenheim International Gala with Maria Grazia Chiuri as co-chair; Making a case for small luxury hotels; China continues duty-free expansion to keep luxury spending at home.
Rolls-Royce gets carbon fiber makeover from design houses
British automaker Rolls-Royce Motor Cars is getting an aesthetic overhaul from automotive designers to meet consumers’ personalized wishes.