Today in luxury marketing – Fewer rich Russians hit this luxury brand; Christopher Bailey pay packet revealed; Supersize Breitling; Macau urges banks to curb use of UnionPay cards in some casino retailers.
Today in luxury marketing – Salvatore Ferragamo profits up 2pc; Tax clampdown trims Savile Row profits; Bad news for richest 1pc as luxury firms hike prices; You’re not worthy: snubbed customers snap up luxury goods.
Italian leather goods brand Salvatore Ferragamo is highlighting its family ties with a female-focused campaign around its new Fiamma bag.
Italian fashion label Salvatore Ferragamo is increasing exposure for its Signorina Eleganza women’s fragrance by featuring the input of four fashion influencers on a dedicated Tumblr account.
Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.
Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.
Italian fashion label Salvatore Ferragamo is giving consumers the opportunity to preorder its spring 2014 collection directly from its Web site with a trunk show microsite.
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
Today in luxury marketing – LVMH net profit up 0.4pc in 2013; Prada opens two stores in China, confirms strategic interest in mainland Chinese market; Ferragamo’s 2013 sales growth slows in main market Asia; Jaguar XK: the thinking man’s Jag.
