LVMH, McLaren, Gen Y and Asia – News briefs

Published: October 1, 2013

Today in luxury marketing – Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.

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Lifestyle Brands: A Guide to Aspirational Marketing

Published: February 7, 2013

Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.

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Bulgari sale to LVMH sends message: Scale key to long-term survival

Published: March 8, 2011

Keep aside LVMH’s voracious appetite for lustrous brands. Ignore its lust for luxury houses not ready to tie the knot. The name of the luxury game now is economies of scale. And that is the back-story behind the planned LVMH acquisition of Bulgari.

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