Luxury Daily, February 27, 2013 – Rolls-Royce suggests power in digital marketing with final Wraith hype
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Luxury Daily, February 26, 2013 – Hermès boosts spring sporting campaign via interactive microsite
Luxury Daily, February 25, 2013 – Is more TV marketing on the horizon for fashion marketers?
Gucci, Tom Ford enhance Vanity Fair ads with mobile content
Gucci, Brian Atwood, Donna Karan, Giorgio Armani, Tom Ford and other luxury advertisers are letting readers of the March issue of Condé Nast’s Vanity Fair access additional mobile content through the publication’s iPhone and Android application.
Luxury Daily, February 22, 2013 – Michael Kors breaks into millennial culture via new Kors Collaborations
Luxury Daily, February 21, 2013 – Bentley solidifies market position between Rolls-Royce and Mercedes with Flying Spur specs
Chanel, Dior continue print streak in W’s March issue
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.
Luxury Daily, February 20, 2013 – Global branding power pushed luxury conglomerates’ year-end sales figures
Should luxury marketers climb on the Vine?
Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool.
Luxury Daily, February 19, 2013 – Neiman Marcus integrates social commentary with ecommerce guide