Sotheby’s International Realty pairs artists and homes to showcase extraordinary
Brokerage firm Sotheby’s International Realty is inviting consumers inside with a new video series.
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Is the excitement around digital marketing opportunities distracting from the product?
NEW YORK – The question about whether to focus on traditional or new media is the wrong one, according to Fashion-Culture-Design panelists on June 9.
Chanel, Hedi Slimane, Hugo Boss and Lexus – News briefs
Today in luxury marketing – Chanel opens fine jewelry boutique inside Bergdorf Goodman; How Hedi Slimane presaged fashion’s Instagram obsession; Hugo Boss replaces brand chief with company veteran amid turmoil; Lexus GS F: A luxury car with a steroid habit.
Luxury Daily, April 13, 2016 – Top 10 luxury brand digital efforts of Q1
Steinway composes global campaign to reach cultured achievers
Piano maker Steinway & Sons is reaching out to cultured consumers through an integrated multichannel campaign that tells the story of its uncompromising dedication to expression.
Prada, Chinese elements, fashion zeitgeist and Trump – News briefs
Today in luxury marketing – Prada’s turnaround recipe includes cheaper bags and online push; Are Chinese elements actually important for reaching China’s luxury consumers?; These two guys are changing how we think about fashion; Keith Olbermann lists Trump Palace condo, takes swipe at Trump campaign.
The Economist banks on audience curiosity for 1843 title debut
Weekly newspaper The Economist has launched a new lifestyle supplement positioned toward a global readership ripe with an intense curiosity for the world around them.
Luxury Daily, March 14, 2016 – Why luxury brands must evolve their media planning and buying strategy
Luxury Daily, February 22, 2016 – When digital’s bubble pops, luxury will return to its old-school ways: report
Luxury Daily, December 11, 2015 – Online interaction rarely overlaps with offline conversation: report