Jimmy Choo, Prada and Diane von Furstenberg – News briefs
Today in luxury marketing – Labelux Group acquires Jimmy Choo; Prada, retailers seek billions from Hong Kong; Diane von Furstenberg opens store in SoHo.
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Luxury Daily, May 17, 2011 – Bentley, Cartier strive to keep top-of-mind with app updates
Diane von Furstenberg beelines for customer interaction with online relaunch
Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.
Top 10 luxury branded Twitter handles of Q1
Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.
Top 10 social media luxury marketers of Q1
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Luxury Daily, March 14, 2011 – Neiman Marcus struts its stuff via branded social hub
Diane von Furstenberg empowers women with special events
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
Search and social media are sales drivers: study
Search and social media pages have become an essential part in the purchase pathway for consumers, according to GroupM Search and comScore.
Luxury Daily, Feb. 28, 2011 – Ralph Lauren underscores athletic roots via iPad app
Diane von Furstenberg flashes back with new collection
In honor of the brand’s iconic textiles of years past, Diane von Furstenberg has launched a collection of vintage-inspired apparel and accessories.